Where a video game can become a block buster movie and traffic patterns are affected by whether or not it's a Jewish Holiday. Today is strike day. On one hand you have to empathize with the writer's, after all, they are paid based on their showing airing and are paid every time their show airs. Keep in mind however, that let's say you were a writer for Seinfeld, you'd think you'd be rich right? Wrong. Your residuals or paychecks drop in half for every airing down to a minimum of $1. So, for those writer's on the original Seinfeld series, they are getting one dollar for every episode that airs now, but they get nothing for every Season DVD package that is sold. You can empathize with that complaint.
Hollywood payment schedules and policies have not kept pace with technology and the Internet. That's understandable, technology moves very quickly and why would the studios want to give up $$ they don't have to. This is why unions are important. Also, writer's have suffered on their bottom line due to the proliferation of reality TV. Dancing with the Stars doesn't really need a team of writer's does it? It probably just needs one writer (and a crappy one at that) to write basic copy for the judges. But, it's hard to empathize with a group of people that can make a living working from a Starbucks for 5 hours a day.....
As far as what the viewers at home will be seeing, the impact will likely immediately affect some of the nighttime talk shows, like "The Tonight Show" and "The Daily Show" on Comedy Central. Those are shows that rely on writers for everyday producing of programming.
The movie studios have stockpiled films in anticipation of a strike. Television networks have a lot of prime time programming ready, and should be okay for a little while -- but it depends on how long the strike lasts.
The strike will have a broad reaching effect if it lasts very long. I wonder how traffic will be today?